At the heart of Dog Trainer Approved is a deep dissatisfaction with the current standard in pet wellness. The so-called “Veterinarian Recommended” label, once a hallmark of trust, has lost its meaning, Blau argues. “When 99.9% of supplements carry that label, as well as being packed with 5 to 20 inactive or artificial ingredients, it becomes clear: the label doesn’t guarantee quality, it guarantees marketing,” he says. “We proudly don’t display that stamp on our packaging. What we offer is something better: real, measurable benefits from real ingredients, that any dog trainer can approve.”

Every year in the USA close to 2 million dogs get rescued and a large percent will develop behavior issues resulting in them being returned back to the shelters. As a mentor to hundreds of dog trainers, Dylan teaches them the importance of hosting free dog training events in their community to give people the opportunity to peak their curiosity about what training is all about. He also recommends offering a free lesson or evaluation to get started. Dylan Blau has helped hundreds of dog trainers maximize their potential on social media, known for his 12 month dog trainer business challenge, Dylan is teaching the next generation of dog trainers to build a business with a mission to help as many dogs as possible.

Through his latest venture, @CaliforniaWineList, Blau is spotlighting local vineyards across the state, many of which have remained hidden gems for far too long. Currently based in Monterey, he is working hands-on with local businesses in Carmel by the Sea all the way up to Santa Cruz. His approach is anything but traditional—an intentional move to challenge the status quo and offer wineries a solution to get the younger generation excited about drinking wine. 

For Blau, this is more than marketing. It’s a mission to uplift small businesses and celebrate the community that makes California special. His mix of grassroots wisdom and cutting-edge social media strategy has already positioned him as a go-to consultant for brands ready to grow fast. Clients say working with him is like having a young Gordon Ramsay in their corner: high standards, lots of energy, and just enough comedy to make it fun.

Blau is calling on local musicians, DJs, and artists to also reach out to collaborate with wineries and restaurants to create experience-based events that draw in crowds and create buzz. “Music, food, and wine belong together,” he explains. “We need to give people a reason to come out, to connect with the culture, and to fall in love with local wine again or for the first time.”

"This industry is full of scams," says Dog Trainer Approved founder Dylan Blau. "Most supplements have a few good ingredients, sure, but they're buried under cheap fillers, artificial flavors, and dosages too low to make any difference. You end up buying five or six separate products just to piece together something decent. We knew it was time for a real solution."

The Maximum Life Formula is that solution. Developed through years of research, this supplement is built to fuel performance, accelerate recovery, boost cognitive function, and extend your dog's life. The difference lies in the formula's uncompromising integrity: over 5,000 mg of premium, all-natural ingredients with zero fillers, inactive components, or synthetic additives.

As one of the original pioneers of dog training on social media, Dylan Blau has achieved remarkable milestones. He was the first to go live on Facebook, showcasing full one-hour training sessions, raw and uncut. Over the last decade Dylan has taught hundreds of dog trainers how to use his strategies, ultimately influencing the way content is created for an entire industry. This commitment to transparency has earned him the respect of dog lovers and trainers worldwide, accumulating over 500 million views and half a million followers on social media platforms such as Instagram and TikTok (@WeAreDogTraining).