A Journey of Transparency and Impact - miami wire magazine
Dylan Blau’s journey in the dog training industry began over a decade ago when he became one of the original pioneers to embrace social media. In a groundbreaking move, he went live on Facebook, showcasing full training lessons and group classes in their raw and uncut form. Continuously creating the industry norms, Blau utilized streaming live with a combination of working with the most untrainable or aggressive dogs as well as giving people an inside look into his life.
Over the years, Dylan’s commitment to transparency has garnered him immense respect from dog lovers and trainers globally. With over a billion views and half a million followers on social media platforms such as Instagram and TikTok (@WeAreDogTraining), Blau’s influence extends far beyond dog training. Yet, what matters most to him is the number of dogs he has trained and the dog trainers he has empowered to make a difference in their communities helping as many dogs each year as possible.
In the midst of the pandemic, when countless dog trainers and service-based industries faced unprecedented challenges, Dylan Blau emerged as a guiding force. Recognizing the power of social media, he played a pivotal role in helping hundreds of dog trainers grow their businesses online, ensuring growth and survival during uncertain times. Blau’s unique approach focuses on transparency, posting multiple times per day, and the understanding that social media allows potential customers to connect with the authentic person behind the brand.
Every year in the USA close to 2 million dogs get rescued and a large percent will develop behavior issues resulting in them being returned back to the shelters. Dylan says, “most dog owners lack the basic knowledge they need to set their dog up for success and when problematic behaviors develop, rather than taking responsibility, they label the dog a bad dog and return it back to the shelter; rather than seeking the help of a local dog trainer. As a mentor to hundreds of dog trainers, Dylan teaches them the importance of hosting free dog training events in their community to give people the opportunity to peak their curiosity about what training is all about. He also recommends offering a free lesson or evaluation to get started.
Through his coaching and mentorship, Dylan Blau has helped hundreds of dog trainers maximize their potential on social media while empowering them with his knowledge of how to successfully grow their business. Known for his 12 month dog trainer business challenge, Dylan is teaching the next generation of dog trainers to build a business with a mission to help as many dogs as possible. As a marketing genius you can obviously guess his clients are making double or triple their income within a few months of using Dylan’s strategies reaching that new peak in business where they need to hire people and get a company vehicle or facility. Dylan says, “the hardest level for a dog training business is getting past $10k per month, helping people reach the next level of their business and seeing how happy it makes them is why I love to help guide small businesses through this moment in their career.”
